Customer Relationship Management and E-Commerce Strategies Essay

Customer Relationship Management and E-Commerce Strategies - Essay Example The findings are that in general both websites serves as customer interaction platforms that are also transactional, and serve up products that customers can purchase, and which the backend systems process. The backend systems, apart from processing transactions, also allow for the creation of customer accounts, from where the platform is able to better manage customer experiences and interactions, by remembering customer purchases and transaction histories. (Green Mountain Coffee Roasters Inc., 2004; Starbucks Corporation, 2013). II. Main Findings At the Starbucks site there are many activities geared towards managing relationships with customers. At the very basic, the website offers visitors the opportunity to be part of the mailing list for its newsletter. The very concept of the webpage itself is a big relationship management and transactional portal, where customers are able to buy extras and gifts, such as ornamental pieces for the holidays, coffee cups, and pouches of coffee to be brewed at home. The items are prominently displayed at the center of the pages like in a catalog, with prices, and clicking on the product images brings the customer to a page where the customer can place the order in a bag, for later payment. The site then through this particular gifts page is an interactive way for the company to engage customers and to allow for transactions. Taking a step back, putting the original www.starbucks.com on the URL bar redirects the customer to the Starbucks Store. In this way the online visitor to Starbucks is engaged in the same way as Starbucks would engage customers in their stores. The virtual presence is also configured as a store (Starbucks Corporation, 2013b). In fact, taking a step back, each of the categories in the Starbucks online store, from tea to coffee to equipment, drinkware and the Starbucks Card categories, lead to pages that sell merchandise. The entire site can be construed as a customer relationship platform, and behind it is an accounts management system where customers can create accounts to facilitate the building and the maintenance of the customer relationships online. The latter includes understanding purchase patterns, purchase histories, and generally archiving customer transactions to potentially improve the customer engagement process moving forward. At the back too it can be construed that IT is a vital aspect of the entire experience. The CRM front end as described above must have at the back of it a support infrastructure that includes orders processing and fulfillment, and a backend to track all transactions and manage specific customer relationships through the maintenance of databases of customer interactions (Starbucks Corporation, 2013). In contrast the Green Mountain Coffee website is less forward with its products, having no catalog at the home page for instance, in the way that the Starbucks site pushes its products with pricing and orders fulfillment all in front when the visito r visits the site. Moreover, where Starbucks automatically redirects visitors to starbucks.com directly to its online store, Green Mountain Coffee’s home page is a general page about the company, with key products displayed out in front, but no pricing and related orders fulfillment options present. That said, the Green Mountai

Discussion Board criminal justice Essay Example | Topics and Well Written Essays - 750 words

Discussion Board criminal justice - Essay Example It is well known that most people tend to retain more of what they see than what they hear. This lends to what some see as an advantage for the prosecution, but demonstrative evidence must pass several tests before admission in a trial. First, there are specific rules pertaining to each type of demonstrative evidence. For instance, if presenting a police sketch as evidence, there is a possibility that it may not be admissible because it is ruled to be hearsay. Second, there are rules for demonstrative evidence in general. For instance, an accident reconstruction chart presented as evidence must be necessary in order to demonstrate another piece of evidence, such as oral testimony. According to an internet article about evidence, (â€Å"Demonstrative Evidence†, n.d.) foundation rules for demonstrative evidence involve authentication, representational accuracy and identification. The article also states that demonstrative evidence â€Å"must pass the ‘three hurdles’ of admissibility: relevancy; materiality; and competency.† (â€Å"Demonstrative Evidence†, n.d.) Documentary evidence is another form of evidence used in many trials. It can be described as any evidence presented through a written document. In most cases, this involves a contract or confession. Some of the rules an attorney must consider when using documentary evidence are the rules of parol evidence, best evidence, authentication, and hearsay. The best evidence rule deals with the originality of the document being offered for admission. If the document being presented for evidence is not the original, in most cases it will not be allowed as evidence. Courts do not usually allow a copy of a document as evidence. According to an internet encyclopedia, â€Å"the best evidence rule states that when the contents of a written document are offered in evidence, the court will not accept a copy

In the course of the novel four marriages take place. :: Free Essay Writer

In the course of the novel four marriages take place. In the course of the novel four marriages take place. Discuss which one you feel will be the happiest and compare it with the other three to justify your choice. You may wish to consider: - Key events relevant to these relationships - The language, which Austen uses to portray these characters and relationships and Austen’s narrative craft. - Society’s attitudes towards love and marriage in Austen’s period. The four marriages, which I am going to be discussing, are the marriage of Mr Collins to Charlotte Lucas, Lydia Bennet and Wickham, Jane and Bingley and finally Elizabeth and Mr Darcy. I will also discuss the marriage of Mr and Mrs Bennet, as there is a lot of important information, which Austen includes about marriage relating to them. Right from the start marriage is mentioned in an ironic and humorous way and hints the events, which are to follow. ‘It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.’ It highlights the importance of marriage within the world of the novel. The sentence suggests that the sole purpose for marriage was to increase the characters social and financial ranking. The quote mentions nothing of love yet it provokes the feeling tint he minds of the readers that the purpose of marriage was to merely create security. We see that Mrs Bennet has a consuming passion to find suitable marriage partners for her daughters. In her opinion the wealthier a young man the more an attractive proposition he becomes. Jane Austen is keen in this book to point out the dangers of a marriage that is not based on mutual love and respect. The first marriage we witness is the unsatisfactory relationship between Mr and Mrs Bennet. It is their absurd personality clash that causes us to look for qualities in their relationship, which could help us believe this was a happy marriage. Unlike other relationships in the novel we are able to see the effects which time has had on their relationship. The main pleasure Mr Bennet receives from married life results from teasing his wise and finding amusement at her expense. They are clearly incompatible and we see no signs of love at this stage. Mrs Bennet is obsessed with marrying off her daughters, while Mr Bennet enjoys reading and countryside pursuits. However, they both seem to draw vague contentment through compromise and small things; for example when Mr Bennet proclaimed himself adamant not to visit Mr Bingley when his intentions were otherwise. Mr Bennet had his

Prison and County Correctional Faculties Overcrowding Essay

The subject of prison overcrowding has been an issue for many years. It is not just the prisons that are overcrowded but also the county correctional facilities. In the U.S.A. today 1 in nearly 100 Americans are currently incarcerated (â€Å"Alec†, 2014). The reasons that the numbers are so high are due to the many different laws and strategies that have been put into place to try and stop crime. Laws such as â€Å"The three strikes law† that California implemented calls for mandatory sentencing for repeat offenders and New York’s â€Å"Broken window† stagey that calls for all crimes big or small to be prosecuted. These are good in theory but can also cause the prison system to be over loaded with offenders. In an effort to provide an example of overcrowding I chose the state of Tennessee to look at their inmate numbers and how the lack of space causes the overcrowding. There are 14 prisons in the state of Tennessee, 11 of them are run by the Department of Corrections and three are run by private companies. Each facility is up to 90% capacity and currently there are 20,476 people incarcerated in Tennessee prisons (â€Å"Alec†, 2014). There are 759 correction officer employed though out these prisons, and as you can see by the number there is an abundance of inmates compared to the amount of officers able to patrol this beat. In looking at the statistics one must not just look at current offenders that are serving time, also the offenders that are out on parole and probation. In the state of Tennessee alone there are 13,546 people on parole and 57,234 people on probation (â€Å"Alec†, 2014). There are only 759 officers for all these offenders. This number is where a lot of the influx of inmates comes from. The offenders that become inmates are not just due to fresh crimes. They are more often than not offenders that have reoffended or violated probation or parole. It is not just the prison facilities that are overcrowded; it is also the county corrections facilities or otherwise known as the county jails. As a former corrections officer I saw the overcrowding first hand, in  a jail that was made to house 180 inmates, there are currently to date 279 people taking up space in this jail. There is a small population of inmates with in this facility that are awaiting a bed in prison, so they are stayi ng in the county jails due to the fact they cannot move on to the prison system. They are serving TDOC time with the county; due to this jail being overcrowded they will often ask other jails that are within a certain radius to take inmates for safe keeping. This then transfers the inmate from one county jail to another, causing overcrowding for them. It is just they are less over crowded then the jail asking for the move. As discussed earlier, the new laws enacted and strategies put into place are done to prevent offenders from continuing to offend. It is used almost as a scare tactic; however most offenders that have more than one offense on their record are not unfamiliar with jail and trouble. They have more than likely been in and out of correctional facilities since they were young. I think for a slim few these laws and strategies are effective. I also feel that there are not enough programs to rehabilitate offenders; if the idea is to keep these people out of jail then society has to help them become a respectable part of it. In order for these programs to work research shows they much include; academic education, vocational education, moral recognition therapy, reasoning and rehabilitation, cognitive restructuring, cognitive behavioral treatment for sex offenders, behavioral treatment for sex offenders, surgical treatment for sex offenders, multi-system therapy, drug courts, drug treatment in the community they live, incarceration based drug treatment (â€Å"Analyzing the Effectiveness of Rehabilitation,† 2009). There must be a curriculum to these programs; the effort put forth to succeed must be done by the offender. There are many people in the prison system that with the correct amount of reconditioning can become law abiding citizens. One such program in the state of Tennessee is called Tennessee Reentry Collaborative, this program that was established in 2004 and works directly with The Tennessee Department of Corrections. Through the establishment of this program, smaller programs were formed that are local to all surrounding prisons and county jails. This program works closely with The Department of Homeland Security, Department of Children Services, Department of Veteran Affairs and many other agencies with in the state. These programs work together to establish regulations and rules that the programs must follow  (â€Å"Tennessee Department Of Corrections†, 2014). Another program that is located in Tennessee is called â€Å"Take One. This program enables the community to take control of the rehabilitation of offenders. The program Take One main purpose to the have individual organizations agree to mentor just one returning offender and his/her family for a period of one year. The offender is given an assessment and after they are classified the organization that chooses to help them with their rehabilitation begins to meet with the offender. This is usually about one year prior to release. Unlike some offenders, there are many that once their time is served they have no obligation to see a parole or probation officer. So once back in to society they have no guidance. This program helps keep them on track and continuing to get them the help they need to keep on the right path (â€Å"Tennessee Department Of Corrections†, 2014). References ALEC. (2014). Retrieved from http://www.alec.org/initiatives/prison-overcrowding/prison-overcrowding-tennessee/ Analyzing the Effectiveness of Rehabilitation. (2009, May). , (), . Retrieved from http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1160&context=srhonorsprogTennessee Department of Corrections. (2014). Retrieved from http://www.tn.gov/correction/rehabilitative/trec.html

Death Of A Salesman By Arthur Miller - 1470 Words

Since the beginning of its time, America has set a global standard for offering chances at prosperity and career opportunities for qualified adults. Its people have been implicating the idea of the â€Å"American Dream† into its culture for many years and has become widely recognized by individuals all across the world. People pack up their lives and families to travel to American soil to try at a chance of a better life, and in doing so, they too venture on a path to achieving this so commonly understood â€Å"American Dream.† Arthur Miller, a well-known literary writer in America, seems to disagree with this national phenomena, offering a different view in his play Death of a Salesman. In this play, he demonstrates through the life of an average†¦show more content†¦Looking at all of those characters individually, it is tough to pinpoint if Miller believes in one, all, or a combination of those views. Fortunately, it becomes clearer in the introduction writte n by Christopher Bigsby. Insightful in his analysis of the play, Bigsby explains that â€Å"Death of a Salesman is not an attack on American values. It is, however, an exploration of the betrayal of those values and the cost of this in human terms† (Bigsby XXIII). To put it more simply, Miller’s view of the American dream (A dream where equal opportunity to achieve success and prosperity through hard work, determination, and initiative) is that it serves more as a misrepresented societal norm, than a guide to lifelong happiness. Looking at the work as a whole, he shows that more often than not, the theory of the American dream is not aligned with the reality of an American life. Considering each character individually, it is obvious that Miller wanted to make a point that dreams are whatever we want them to be. The American dream is more or less just an outline or blueprint, and the individual determines the specific goals they themselves would like to achieve. Such th oughts applied to all characters in the play, Miller’s most extreme case being Willy Loman. A working man, a husband, and a father of two, Willy was traditional in his belief that a man in America could be prosperous and successful, but only if he was viewed

The Psycological Theory Behind The Black Swan - 1122 Words

Everyone has their own interpretation and theories behind books, movies, etc. In Darren Aronofsky’s 2010 movie â€Å"Black Swan† I believe there are many different theories that could explain what is behind the bazaar psychological thriller. Some people’s theories are behind the mother-daughter relationship which would in Psychological terms deal with attachment. There are also theories behind eating disorders and stress which could cause mental disorders and personality disorders. Are mental illnesses and personality disorders the same? Watching the movie with different theories in mind, I believe that we can roll all the theories into one and come up with one Psychological illness or diagnoses. First let’s start with a quick plot of†¦show more content†¦Some theories of the movie are that Lily and Nina’s mother are two of Nina’s multiple personalities. The movie does not mention anything of Nina’s child hood or any trauma she had in her life so I think there is little to prove it could be Dissociative Identity Disorder. Schizophrenia is a brain disorder in which people interpret reality abnormally. Schizophrenia may result in some combination of hallucinations, delusions, and disordered thinking and behavior. Because Schizophrenia means â€Å"split mind† many people think this means split personality, but it refers to a split from reality that shows itself in disorganized thinking, disturbed perceptions, and inappropriate emotions and actions. (Myers, 2010) in the Psychology Ninth edition Myers show a table of Subtypes of Schizophrenia: Paranoid, Disorganized, Catatonic, Undifferentiated, and Residual. There are plenty of reasons and facts throughout the movie that prove Nina to be delusional, having hallucinations and being paranoid. Throughout the movie Nina sees people as other people and as herself. She sees people and pictures and her own reflection laughing at her. And she even harms herself only to see minutes later there was no harm done, again she was seeing things. Also it see ms her mother could also have signs as a schizophrenic with the paranoia she has for her daughter and not to mention all the pictures she paints of

The contemporary Great Recession and the global financial...

Since the advent of the subprime crisis in 2007 that it is commonly believed to have led to the Great recession and to the present global financial crisis, these issues have been subject to much research. In fact, no one can claim that the Great Recession and the global financial crisis have been under-researched. In fact, the new world recession has been analysed from different angles and perspectives. Historians, economists, financial experts, psychologists, anthropologists and other experts in academic, financial, economic and other fields of research are still analysing the contemporary global financial crisis. There is ample information on the new world recession, and upcoming documentations are bringing new knowledge on this†¦show more content†¦This is one of the reasons why many intellectuals and academics claim that their discourses on the new world recession are the truth. For example, some nations believe that their macro-economic policy is the best solution to get out of this global financial crisis. They are spreading their roots to become the new hegemony. However, these discourses also make possible the sharing of cues, ideas and values that contribute to a better understanding of the global financial crisis, its impacts, causes and implications. They facilitate the transmission of knowledge that is vital to find means to get out of the crisis and minimise the negative impacts of the recession. However, transmission also implies that these discourses influence people’s perception and conception of the new world recession. Hence, these discourses confer power to leaders and academics to manipulate the population to believe what they want the latter to believe. The Great Recession of the late 2000s started with the subprime crisis in 2007 that has weakened the economy of almost all the big nations with maybe the exception of the Republic of China. It seems, when we have a look at economic growth of China that, it has, until now, to some degree, benefited from the global financial crisis. Indeed, it should be highlighted that when a recession occurs, depending on the type of recession, in general, the economies of some countries areShow MoreRelatedGlobal Financial Crisis : Its Causes And The Global Responses Essay1592 Words   |  7 PagesAssignment topic: Global financial crisis: its cause and the global responses Introduction The global financial crisis or economy crisis is commonly believed to have begun in July 2007 with credit crunch, when a loss of confidence by the US investors in the value of sub-prime mortgages caused a liquidity crisis. 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